CAMPAIGN CONCEPT
Global Bazaar, by Target, is a seasonal offering of imported goods from countries around the world. This concept for displays and packaging creates the sense of traveling the globe and piecing together a unique collection of artifacts that, when combined, represent an international sense of style.
The main identity is a combination of multiple wordmarks and frames that are used interchangeably. Widely varied photographic elements, shapes, and products fit seamlessly together in compostions throughout the system, reinforcing the idea of a connected global community.
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An AdamsMorioka, Inc. project.