IDENTITY
Intel Centrino Mobile Technology was a revolutionary processing platform that created much of the groundwork for mobile wireless computing throughout the world. To signal this fundamental difference from processors alone, Intel desired to break the mold of its existing family of identities.
The solution was a simple and iconic logo symbolizing motion, with a unique shape that would be recognizable even at the smallest online sizes. The magenta color added vibrance to the energetic form. Thanks to an extensive rollout, the Centrino identity became an ubiquitous symbol of Intel’s technological leadership in this emerging space.
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An Addis project.