IDENTITY
ANIMATION CONCEPT
Pentium 4 was the first Intel processor identity designed as a dimensional, chiseled badge, bringing tangible value to a relatively expensive product that you never really see or touch.
The animation portrays a burst of colorful energy emanating from a source point and then quickly returning to form the identity, highlighting Pentium 4’s power and creative benefits. These elements became the foundation of an extremely successful worldwide processor brand.
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An Addis project.