MENUS
IDENTITY SYSTEM
TYPEFACE DESIGN
Thanks to the fearless support of our client, the Mexico Restaurante y Barra project went beyond conventional restaurant branding and turned into an unreined "system" of unique illustration and lively design.
Inspired by an antique sign purchased in Mexico and mounted atop the restaurant, we strove to bring an unrefined, handmade quality to menus, signage, the website, and other applications. Two custom typefaces were created, with hopes to be so wrong they were right. Inexpensive colorful paper stocks and a suite of custom stickers added to the fiesta.
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An AdamsMorioka, Inc. project.