IDENTITY
COLLATERAL
INFORMATION GRAPHICS
Nano-Tex provides nanotechnology-based textile enhancements to the apparel industry. The identity conveys an "on/off" state of a small element, suggesting change at a molecular level.
The scope of the project included a full identity system and guideline, brand voice brochure, symbols and diagrams for different types of enhancements, and retail hangtags. The bold and colorful look helped Nano-tex distinguish itself from traditional fabric coatings and gain a larger presence in the industry.
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An Addis project.