ART DIRECTION OF AN EXTERNAL TEAM
Products in the Awapuhi Wild Ginger line feature two distinct technologies that seal and strengthen damaged hair: KeraReflect and KeraTriplex. The ways these technologies work and how they differ from each other is visualized in short animations and still images art directed by myself and created by Bryan Christie Design in New York. Each clearly shows the function of the technology and is in line with overall Awapuhi Wild Ginger branding.
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John Paul Mitchell Systems projects.
