ART DIRECTION
PACKAGING DESIGN
TOOL FINISHES/GRAPHICS
Paul Mitchell releases multiple limited edition themed campaigns of styling products and tools each year. They always include a collection of items that can be grouped together in a salon or store for maximum shelf impact. Shown here are three campaigns developed by creative teams under my lead, with some design elements created by myself as well.
“Pink Out Loud” promotes breast cancer awareness. “You’re Golden” showcases the use of tools and styling products to create special looks for Proms and other Spring parties. “PurePop” is a Summer campaign of bright, fun color. For each campaign, customized collectible styling tools were developed featuring unique graphics and finishes.
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John Paul Mitchell Systems projects.