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Monica Schlaug
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The Gathering 2014John Paul Mitchell Systems

ENVIROMENTAL GRAPHICS
ART DIRECTION
DESIGN
INSTALLATION MANAGEMENT

“The Gathering” is Paul Mitchell’s premier event and hair show, held in Las Vegas every other year. In 2014, attendees picked from 16 exclusive technique classes taught by top stylists, each with a special theme reflected in their room’s design. Many large scale graphics as well as custom structures were created, including five foot tall metallic origami cranes. Wayfinding and common area graphics transformed the lobby areas outside the rooms, showcasing the event’s theme, “rEvolution” and the brand new corporate tagline “Live Beautifully.”

The entire Creative department was involved in this endeavor. The Production Director and I acted as the leads, managing the creation and installation of all graphics with an external vendor. 

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A John Paul Mitchell Systems project.

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