DESIGN
ILLUSTRATION ART DIRECTION
Paul Mitchell offers gift sets and limited editions for all of its brands each holiday season. As these are a major source of revenue for salons and retailers, unique structures and striking designs are a must.
2015 and 2014 Paul Mitchell line gift sets are packaged in keepsake zippered bags and boxes. 2015 sets celebrate the “Black & White” heritage of the Paul Mitchell brand with energetic, abstract patterns. 2014 sets feature custom illustrations by Australian illustrator Sarah Hankinson, highlighting each assortment’s hair type.
2014 Tea Tree line sets feature a custom box structure with a built in handle and bottle shaped window, with graphics that tie into the “Think Outside of the Bottle” contest theme for the year. Consumers were encouraged to repurpose used bottles in creative and environmentally conscious ways.
2014 holiday tool design and packaging included a custom hat box set of mini tools as well as two limited edition straightening irons in metallic finishes with fabric accents.
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John Paul Mitchell Systems projects.