DESIGN
STRUCTURE DEVELOPMENT
PHOTOGRAPHY ART DIRECTION
Each Paul Mitchell brand features special promotional deals every two months, for instance, pairing full size products with free travel sizes. Packaging must be efficient and cost-effective for these primarily value-based offerings.
Because the Tea Tree brand also has a heightened environmental focus, its 2015 promotions are packaged in custom-developed minimal structures and bandwraps using the least amount of paper material possible. They feature a library of botanical textures photographed for the brand that give them a modernized natural look.
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John Paul Mitchell Systems projects.