IDENTITY
COLLATERAL
SITE DESIGN
A rebranding of Ascension Insurance, Inc., created by working directly with the SVP Marketing Communications and a team of designers and developers, with the goal of catalyzing the growth of the company within the industry.
The new name reflects the company’s commitment to helping mid-market companies navigate the complex world of insurance by building strong relationships and leveraging the combined mix of the right people, partnerships, processes, and technologies. The identity brings this to life by suggesting a dimensional relationship and sense of energy and attraction between the shapes, which scale and move to give structure to layouts and brand imagery. This adaptive system is also applied to sub-brands and divisions, to communicate effectively to customers in different industries and regions.
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Created in collaboration with Dewdrop Media, {fn NODE}, and David Rager.