CAMPAIGN
COLLATERAL
SIGNAGE
Creating the yearly system for the Sundance Film Festival always presents a challenge to find a new approach. In the case of the 2006 Festival, the solution was to look back to the classic tales of mythology, fables, and even religion, to show the threads of great storytelling evident in great films.
The visual system utilizes etched imagery, a strong primary color palette, and collage, balancing unexpected elements with a cohesive overall look. Attendees have expressed the fun they had recalling the many stories shown throughout the system.
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An AdamsMorioka, Inc. project.