CREATIVE DIRECTION
A selection of recent work created by the team I managed and directed, including a brand refresh and Lavender Mint product launch for Tea Tree (one of John Paul Mitchell System’s highest selling brands), limited edition Tea Tree liter bottles, identity for The Gathering (a major biennial event), a new admissions campaign for Paul Mitchell Schools, 2019 Holiday promotions, and refreshed packaging for professional color and lightening products.
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John Paul Mitchell Systems projects.