COLLATERAL
WEBSITE INFORMATION ARCHITECTURE
The design of the voice of USC Law allowed the personalities of current students, educators and staff to shine through, creating a compelling argument to apply and become a part of the school. Of course, a bold use of the USC color palette also reinforced this school spirit.
A large part of the job was assessing information architecture. In both print and web, the categorization and flow of information was completely rethought to logically and clearly communicate with potential students, as well as reduce redundancy to streamline the process of yearly updating.
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An AdamsMorioka, Inc. project.