CAMPAIGN
COLLATERAL
SIGNAGE
The 2007 Sundance Film Festival theme pared down the passion of filmmaking to a single metaphor: fire. Used in different contexts throughout the collateral and environmental signage system, a wide visual range was created even within this constrained approach.
The energy and warmth of the fire-flooded signage panels served as an intriguing contrast to the particularly cold and snowy Park City winter.
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An AdamsMorioka, Inc. project.